It was spring of 2013 when the first ever virtual candy puzzler game, Candy Crush Saga, was born. The popular candy-crushing game gained much attention and was then launched on Facebook in October 2014. Later, it was released as a mobile game for Android and iPhone. The original game was constantly modified for players’ satisfaction – from the simple Candy Crush Saga to the new Candy Crush Soda Saga with a fresher concept of soda, gummy bears, and much more.
Truly, “King”, the creators of the popular candy game Candy Crush Saga, has made a great deal of success. No wonder why Activision decided to buy the King Digital Entertainment. As we have a similar game on the market here at GoPlay Games, Super Smoothie, I thought I would spend some time today reviewing this massive news for the industry.
Activision Blizzard is a US organization driven to make video games for mobile and PC platforms. Apparently, both organizations find this deal, well, a good deal. Activision Blizzard has bought King Digital Entertainment for $5.9 billion. This deal is considered as one of the biggest deal in the industry. It’s even far bigger than how Microsoft Inc.’s purchased Minecraft for $2.5 billion. That’s more than twice, man. More than twice!
Why did Activision spend this much for this game, you ask? Well, the organization aims to lead the mobile video game industry. This deal, they said, will strengthen the global position of Activision by 0.21%, making them the largest publisher in the entertainment business. Now that’s worth a couple of million dollars!
Regardless of how good or bad this deal is for both organizations, however, this news affects the world – all the players as well as small “indie” developers.
Because King has already been bought by Activision, it’s possible that the game they’ve created such as Candy Crush Saga won’t be free. How does this affect small independent developers? As many know, most indie developers don’t have enough funds for the production, which makes them depend mostly on digital distribution – freestanding products and downloadable content. They develop games based on free existing games in the market. If games aren’t for free, then they will most likely have a real hard time developing their own. There are are in-app purchases, but because they don’t have financial support, it will still be a problem.
This deal, on the other hand, offers various benefits for sweet tooth candy crush players and indie game developers. There is a big possibility that Activision will upgrade the game. And upgrade means upgrade!
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